Floyd's Barbershops

Brand Strategy
Creative Campaign Concepts
Consumer Research

GOAL: Show how a Floyd’s haircut is a clear step up from other franchise barber shops. 

A haircut has the power to make or break your appearance. It can be the difference between looking like a million bucks or looking like you lost a bet. So you want to be sure you’re getting a haircut that helps (not hurts) your case. Be A Hair Better is a promise that you won’t get a basic cookie-cutter cut that knocks you down a peg, because skilled stylists take time to hone your hair and elevate your appearance. With a Floyd’s cut, the world sees you the exact way you want to be seen.

Are you ready to
dominate your category?